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‘Barbie’: the film that caused a worldwide shortage of pink paint

Daniel Stewart

2023-06-05
The filming of ''Barbie'' was very intense
/ GTRES

The filming of »Barbie» was very intense

Greta Gerwig’s »Barbie» will not forget one of the most memorable anecdotes from the shoot.

Now they remember it with humor
/ Rob Latour/Shutterstock

Now they remember it with humor

An anecdote that now may be comical for the production team of Greta Gerwig’s »Barbie» movie, but at the time should not have been so funny.

International shortage of pink paint
/ Rob Latour/Shutterstock

International shortage of pink paint

Little did director Greta Gerwig, or production designer Sarah Greenwood, or set designer Katie Spender expect to provoke an international shortage of pink paint.

They were clear about what the ''Barbie'' universe should be like
/ GTRES

They were clear about what the »Barbie» universe should be like

First of all, the director was clear that she wanted to create the most authentic artificiality in the Barbie universe.

Mostly hand-painted
/ Rob Latour/Shutterstock

Mostly hand-painted

Thus, trying to stay as far away from CGI as possible when creating the fictional universe, both the sky and the backdrop were painted by hand.

That everything was almost too much
/ Rob Latour/Shutterstock

That everything was almost too much

»I wanted the pinks to be very bright and everything to be almost too much» stated Gerwig in an interview, and boy was it too much.

Lots of pink for Barbie
/ GTRES

Lots of pink for Barbie

So much so that when it came to building Barbie’s Dream House there was an excessive need for pink paint.

Demand grew unexpectedly
/ Rob Latour/Shutterstock

Demand grew unexpectedly

Greta Gerwig now laughingly recalls: «The world ran out of pink. And the fact is that the growing need for this color for the shooting of this film, meant that the demand for this paint skyrocketed unexpectedly.

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